Four months ago, nine out of ten C25 CEOs would have stated that sustainability and the 17 SDGs were key strategic priorities for their companies. But is it still good business sense to prioritise sustainability in the light of the serious crisis that we are looking into, both as society and as companies?
YES, SUSTAINABILITY IS STILL GOOD BUSINESS. Just as in 2008, we are now seeing governments focusing on supporting the national economy and companies focusing on their short-term needs in the form of liquidity, stabilising their supply chains and controlling their costs. But although we do not yet have a full picture of the impact of the Corona crisis on the global economy, there are signs that the current crisis is different from the financial crisis of 2008 on a number of key issues, not least from a sustainability perspective.
