With the COVID-19 pandemic we are all experiencing the effect of the “gray rhino” outlined by Michele Wucker (author, specializing in crisis anticipation). This metaphor refers to a probable, but neglected threat that has an enormous impact. The important part is that it gives you a choice. Either you get trampled on, or you get out of the way, or you hop on the back of the rhino and use the crisis as an opportunity.