The Competitive Advantage of Corporate Social Responsibility

Currently, the leading managers of companies are fully aware that the sustainability of their business hinges on it being fully responsible and responsive to the needs of societies. This is as important as achieving profitability target levels.

For a business to be considered responsible, it must meet several “core” conditions, such as compliance with the law and the principles of good practice, creating long term value for shareholders, generating decent jobs and conducting an annual CSR review. However, this alone is not enough.