Post-sales Relationships as a Competitive Advantage

We are in living in the golden years of service; every organization needs to transform itself to provide unique and competitive services in order to survive. Historically, the relationship between a company and its clients pivot around the company’s core product(s); however, the global business climate demands a more customer-centric view. Therefore, more emphasis is placed on satisfying the client’s needs and improving the experience in such a way that it generates value to both buyer and seller. It is the so-called Golden Circle introduced by the speaker and author, Simon Sinek, where why comes before what as it relates to a product or service offering.