Employees Want Purpose and Self-leadership
Today, we are many on the labour market that are so privileged and lucky that we do not only work in order to survive. The tremendous technological and human development in society over the last 10-15 years have made it possible and desirable for many to look beyond daily work tasks and look for a more value-adding, higher purpose with their job.
We learn and develop our awareness and opinion-shaping all our lives, and today, we have an increasing focus on an inner need to see a meaning, purpose and value in our actions, also on our workplace. This way of finding meaning has a structure and content that we have only become aware of in recent years. The prioritisation of material goods is no longer as dominant as it was just 10 or 20 years ago.
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