For market leaders, a different metric tops the list: Customer satisfaction.
In the most successful organisations, customer needs are a North Star that guides ongoing improvement. To unlock the potential of a customer-first future, many companies have reimagined their operating models to support shorter value streams, Agile practices, and DevOps frameworks. The goal? Driving continuous transformation for always-changing customer needs.
In support of new operating models, Business Analysts (BAs) must, too, step out of their comfort zone and help pioneer the path forward. They need to double-down on a customer focus and provide greater value faster than ever before.