Industry pundits and analysts may have been declaring the age of on-demand video streaming for a while now. But it took a pandemic for the age to truly arrive.
Sure, the internet revolution drove the popularity of over-the-top (OTT) services in recent years, and the greater convenience offered by these platforms is worthy of recognition. Streaming services made it easier for consumers to access videos from any device – from mobile phones and tablets to computers and smart TVs. And another important consideration has been the low pricing plans offered by OTT platforms. But in 2020, we’ve seen adoption like never before.