Bringing an Over-the-Top Streaming Business to Life

 


hand holding a remote in front of a blurred television

 

The client is one of the largest television content companies in India with a legacy of producing some of the most popular shows of all time on Indian television. However, the company’s business model allowed little room to translate its creative success into pricing power or value creation resulting in a rather modest market capitalisation vis-à-vis its brand and creative strengths. Forays into adjacent businesses like film production, film distribution and talent management had not yielded desired success. The company was looking for a game changing opportunity to entirely change its orbit.

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